We part took in many forms of advertising and marketing. The first and most obvious way was via this blog. with this blog we show the whole process of the creation of our swede. The first form of advertising that we tried was setting up an Instagram account @smi_entertainment With our account we wanted to gain more recognition from a wider audience and we decided to post all of our advertisement processes to this account. The posters, the trailers, etc. The Instagram account has a black, white and red theme to represent the main colour scheme of the movie itself. To lead more people to it we put hashtags on our posts and made as many people as possible share our account.

​

Another way we advertised our swede was with our YouTube channel. On the YouTube channel we posted a short Interview with each crew member about the production of the swede. To our channel we also posted the trailer/teaser. We advertised our YouTube channel through our Instagram account since we gained more recognition that way.

​

The other manner in which we advertised our product was with our poster that we stuck around school and made flyers as well since we were worried if people would actually pay attention to the posters. We spent a lot of time designing the poster so that it was nice and interesting to look at and had everything that a person needed to know about the swede: Instagram, Blog, YouTube Channel, Email. 

​

The final way that we marketed the IT swede was by creating merchandise (not real) We designed hats, t-shirts and hoodies with key parts of our swede. To some we added a version of the poster, to others we put logos, etc